How to Make Your Sales Cycle Exciting

A sales cycle is from introduction of them as a lead until they've made a decision to buy with you or not. So if you drop them off of your system, that's not great. The idea is everyone is potentially a client for us. Having them actually answer the phone and have a conversation with you is step one. And then it is having the coaching and the help to make sure that those calls, every opportunity that they're on the phone are effective.