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257 - Expert Advice — with Keir McLaren

The Futur with Chris Do

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Navigating Financial Health in Creative Businesses

This chapter explores the financial intricacies of running a branding and marketing agency, focusing on effective pricing, cost management, and maintaining profit margins. The discussion emphasizes the importance of understanding gross and net profits, while sharing insights on the necessity of asking the right questions for sound business decisions. Additionally, they highlight the significance of specialization in a competitive market, encouraging creatives to define their niche and articulate their unique value propositions.

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