Ep. 21: Building Trust in AdTech: Insights from IAB Tech Lab
The Pub Way: A Podcast for Publishers
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Navigating Measurement Challenges in Connected TV
This chapter explores the fragmented landscape of measurement within the Connected TV ecosystem, emphasizing the need for standardized metrics and a unified framework. It discusses initiatives like the Open Measurement SDK and the Ad Creative ID Framework, addressing the complexities in measuring ad performance and audience engagement as the industry shifts from linear to streaming platforms.
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