Isn't Who You Say You Are?

Ruth says this time of year is particularly bad. People trust the internet, crazily. They trust social media and everything that comes on their phone. So when we get swindled, we're embarrassed. We feel stupid. It's heartbreaking because, you know, they are so confused. And by that time, they're out of a lot of money. I sort of realized that people want somebody to talk to because they've got nobody else to talk to about this.