How to Scale Your Brand

I think I totally agree, like showing up in as many of those spots as you can is the only way. Seeing it in that store environment that so many people are in daily, like five or six times every time you go. That's pretty powerful. Yeah, and I just remember my team and you know, bringing it back to optimism. Someone's like, how are we going to talk to the consumer in Virginia as like we got to try? And so it was like, let's pick the one store, go deep, own that store, own the stores around that store and just talk to that consumer. It was like the possibility of what if, and that manifestation and that

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