The Importance of Linered Payment in Business

Cullen: "We're doing these episodes to show you what cohort is about a little bit" One of the things that he talks about and that we've got on the board is linered payment, which was a new concept brought to us by Vance. He says at Disney they came to realize that they can't make the queues any quicker. And so this idea of linered attainment was very much a case of how do you entertain people in the queues? It's just like standing in a queue. Let's go stand in it and get bored.