Branding Is the Product of Manufactured Meaning

i. spent a lot of time thinking about what is branding and i believe that branding is the result of manufactured meaning we manufacture meaning around something that we then agree mean something we're the only species on the planet that does this it is quite a remarkable thing We then fight over that meaning we fight over whether that meaning is warranted, says Mark Zuckerberg. "My sense of being a personal brand means that you are manufacturing consistent meaning that doesn't have any sense of being magical," he adds.