Maximizing ROI: Allocating Funds in Marketing Strategy | Charley T | Disrupter School
Adspend with Ash Melwani and Rabah Rahil
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How to Test a Facebook Ad Against the Big Winners
Zimfly: Instead of testing it separately, and the hopes that you find this winner or whatever it is, that would have been proven if you were to directly test that against the big winners right off the bat. And then from that, because I don't have a testing campaign per se, I'm also adhering to an axiom of simplification, where I just have this amazing campaign that I can just chuck these killers into. And then you either swim or die. If you swim, here is more money. Go buy a boat. The other thing that I didn't really mention there, but I feel like Zimfly, but maybe it's not because I've
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