
Intuit’s evolution from DIY software to an AI-driven expert platform
MAGELLAN - In The Know
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Intuit's AI Transformation
This chapter explores Intuit's strategic adoption of AI to enhance customer experiences and improve conversion rates. It highlights the company's development of predictive AI models, the shift from DIY solutions to comprehensive services, and the construction of a 'City Map' to align resources with business needs. By leveraging massive data and advanced capabilities, Intuit aims to revolutionize payment processes and optimize customer interactions.
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