Taylor a boger runs our cap. She's incredible, and she's the only reason we're able to take this off the crown. Cause i had like a vague idea of how this would work for like a year, but we didn't have the person to do it. And she's doing it. And it's like she's got pipe lingos. Like she has a certain number of refurrls she has to drive through our customer advisory board,. Another set of refurrs she has toDrive through our self served referl programe. Then also she has goals on activating them. There's a customer advisory board health score. And unless people take a certain number
This week we are joined by Dan Cmejla, Community & Social Media Marketing Leader at Chili Piper. Dan talks through how having a strong understanding of your customers can help drive a marketing strategy that is unique and personal, resulting in strong returns. "When you find what benefits your customers and what is good for you, you are in the sweet spot."
You can find more about Dan Cmejla here
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