From Lipstick to Last-Minute Groceries: Esraa Elzin on Influencers, Industry Shifts, and TikTok Ambitions!
Creator Economy Live
Diversity and Culture in Influencer Marketing
This chapter explores the critical issue of diversity within the influencer marketing industry, focusing on the challenges faced by creators of color and the need for brands to prioritize inclusive hiring and decision-making. It also examines the intersection of pop culture and marketing, highlighting memorable moments that create viral social media interactions, while stressing the importance of authentic representation. The conversation concludes with a light-hearted celebration of innovative brands and advancements in AI technology, showcasing the evolving landscape of influencer marketing.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
