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17min chapter
20Growth: How to Master Product-Led-Growth, The Biggest Mistakes Startups Make When Scaling into Enterprise, How to Assess "Bets" in Growth; Which to Take and Which to Not with Gonto, Interim CMO @ Vercel
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Role of Marketing and Product in Product-Led Growth
This chapter explores the importance of the relationship between marketing and product in product-led growth companies. It discusses the need to remove silos between the two teams and emphasizes their collaboration in ensuring a seamless customer experience. The chapter also addresses challenges such as marketing overpromising and the difficulty of hiring the right people for growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode