The Role Forward: A Strategic Finance Podcast cover image

The Heuristics of Forecasting with Brian Weisberg, CFO at Tidelift

The Role Forward: A Strategic Finance Podcast

CHAPTER

The Importance of Budget in Marketing

If you're not spending enough to move the needle, you almost just like, why bother doing it? Because then you're just wasting money and you're in a cash strap business. There's this concept of the magic number for R&D. If it's more than 1.3, you're generating effectively like a 30% return on that R&D investment. So there are a lot of other metrics out there, but I would add R&D magic number to your metrics dashboard right now.

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