Introduction

You said that bad news was indispensable to newspapers. Is the same thing true for television? And well, it's like saying, if tv is a cool medium, then you you can't use it for hot jobs. Like the viat dam war is a hot war. It won't go on tv. He cool medium involves the whole audience so deeply they find war unbearable. But on tv, they really feel it. They're involved for the first time. And so l b j is making a great, big mistke in trying to have a hot war on a cool meeting. What do you think marshal mc luan ought to do if he wants to be taken more seriously in