Chipotle's Going to Launch an AR Experience

Chipotle is launching an augmented reality experience on January 13th, which is known as Quitters day because of the day people forfeit their New Year's resolutions. They're digital exclusives in the United States and Canada; you can only order it on the app. What kind of, what do you think could possibly be the AR experience at Chipotle? Like chasing Pokemon's around? I don't know.