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The Data OKCupid is Using to Help Users Find Love

Marketing Trends

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OKCupid's Matching Questions

Our matching questions are written by us here at OKCupid. And they are really popular. So our questions were answered 500 million times in 2022 alone and almost 10 billion times since we launched back in 2004. They inspire the matches that are made out of OKCupid, but also everything we're doing from a communications and marketing and marketing standpoint. When you answer a question on OKC Cup, you rank. How important that question is to you? I do not need my boyfriend to love horror movies or coffee as much as I do. We understand that what's important to people plays a role in this too.

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