User Generated Content

There's just sort of an industry mis eption that u g c is the way to just grow and scale your business into the stratosphere. But it's hugely overrated. Even though you have that social proof there, it doesn't respect the buyer's journey. One out of every like, 15 of them, like, works at all in testing. It's just a waste of money. If we just went back to basics and started curating our advertising experience more, i think that it would be a way better use of time and money.