145 - Creator-Driven Media Companies, With Ari Murray (Live at SXSW)
The Marketing Millennials
00:00
What Makes a Great Brand Partnership?
The ethos of Workweek is to create content for ourselves and the sponsors added in. What makes a great brand partnership for you? For me, it's always a good step if I know who the sponsor is before I have to researchWho the sponsor is. And then in general, I like creative control and I really dislike losing creative control.
Play episode from 36:12
Transcript
