What Makes a Great Brand Partnership?

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The ethos of Workweek is to create content for ourselves and the sponsors added in. What makes a great brand partnership for you? For me, it's always a good step if I know who the sponsor is before I have to researchWho the sponsor is. And then in general, I like creative control and I really dislike losing creative control.

Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari.

Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product.

Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Ari:

LinkedIn: www.linkedin.com/in/arimurray/

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com