How to Create Demand Capture in a Sales Environment

The way company is trying to sell, is not a line with how the buyer wants to buy. Most compnies still operate the lead en bucket to collect buyers that don't want to buy yet and then try and have their sales team convince the buyer to buy. Alternatively, by creating demand, whether through whatever meanst you do, so that ha buyer can buy independently, get by their peers on board and then approach you when they want to buy,. creates a much more aligned process than cold calling off a listnd. So now we're gaing some of the tactics. Feel free to, a, to really go deep here ontohave at the end, like some some recommendations