Today on the show, we’re joined by Krista Dalton, the CMO and SVP of Digital at Tecovas, as she takes us inside the brand’s marketing strategy. We get into how Tecovas leverages data, reporting, and merchandising to expand and evolve the brand, all while staying true to its roots. We discuss the importance of understanding customer needs, how to balance creative and data-driven decisions, and the key role of brand evolution in driving growth. Krista also discusses how Tecovas is expanding into new categories while ensuring every offering aligns with their core mission. She also shares how AI is helping streamline data processes and reporting and highlights the importance of a collaborative, cross-functional team in executing Tecovas’ marketing strategy.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
02:36 Current Trends in DTC Marketing and AI Integration
05:31 Understanding the Role of a CMO at Tecovas
11:50 Data-Driven Decision Making and Reporting Practices
24:03 Balancing Automation with Personal Insight in Data Analysis
32:51 Understanding Brand and Product Dynamics
38:30 The Importance of Post-Purchase Optimization
56:06 Learning from Failures and Customer Expectations
01:05:39 Craftsmanship and Customer Connection
01:10:55 Navigating the Cowboy Boot Market
01:21:07 Strategic Growth Marketing Initiatives
01:28:39 Leveraging AI for Marketing Efficiency
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trends
Prescient AI.
https://www.prescientai.com/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.
https://www.aftersell.com/operators
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS
Sign up to the 9 Operators newsletter here: https://9operators.com/
