Everything Is Marketing

On the show today is Cathryn Lavery. Cathryn is the co-founder and CEO of BestSelf, which went from zero to 8-figures in less than two years. 

I wanted to bring her on because she's successfully crowdfunded four products and they won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 — making BestSelf the only company to win both awards consecutively.

You'll hear about how she played Monopoly with Shark Tank investor Daymond John, forged partnerships with TikTok creators, and the campaigns that have worked surprisingly well and the ones that have flopped.

More on Cathryn:

• Cathryn on Twitter
• bestself.co

Mentions:

• Persuasion Deck
• The Always Pan

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🙌 Thank Cathryn for coming on the show with a quick tweet

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