The Power of Podcasting in Building Relationships with Potential Clients

This chapter discusses the benefits of podcasting in connecting with potential clients, using interview-style podcasts to build relationships, and showcasing a successful example of a divorce attorney attracting clients through a targeted podcast show.

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Episode notes

In this episode, Steve Fretzin and Kevin Daisey discuss:

Crafting your product around your client, not the other way around.
Getting unstuck from making the same mistakes.
How a podcast can help your marketing, no matter what field you’re in.
The secret about podcasting for lawyers.

Key Takeaways:

Everything comes back to strategy. Results and growth over time always start with strategy.
You need to be focused, have a plan, give your marketing strategies time, and have someone who is tracking the KPIs from it. Without the data, you don’t know how to handle it, both good and bad.
You can make anything successful if you stick to it and do it properly.
Hosting a podcast is less work than you think if you have a great team behind you. You become a talk show host of your own, get the marketing, and get great content to repurpose.

"It's repurposing! You and me are recording this now. We can take this and make an article out of it. We can take clips, we can do video versions, we can do audio clips - there's so many things you can do to disperse it, and we did this recording one time." — Kevin Daisey

Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling

Thank you to our Sponsors!

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Overture: https://overture.law/

Get Visible: https://www.getvisible.com/

Episode References:

Sign up for the next BE THAT LAWYER: Marketing Mavericks - September 28th, 2023 - https://www.fretzin.com/blog/category/events/
The Game with Alex Hormozi
$100M Leads by Alex Hormozi

About Kevin Daisey: Kevin Daisey is a digital marketer & entrepreneur. He is the founder & CMO of Array Digital, a law firm marketing agency, and the host of The Managing Partners Podcast.

Connect with Kevin Daisey:

Website: https://thisisarray.com/

Show: https://thisisarray.com/managing-partners-podcast/

LinkedIn: https://www.linkedin.com/in/kevindaisey/

LinkedIn: https://www.linkedin.com/company/arraydigital/

Facebook: https://www.facebook.com/kevinldaisey/

Instagram: https://www.instagram.com/kevindaisey/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.