Google Maps - The Most Robust Form of Advertising

Google is light years ahead in terms of the artificial intelligence embedded in their search engine relative to being it's the closest thing to utility in the west that you can think of. The bulk of their revenue comes from, i would argue, the most robust form of advertising, which is their home page search base advertising. If we were to move towards a world where advertisers are essentially blind to the identity of people in our own line I cannot think of any other business that will survive as elegantly as google.