The Importance of Integrating Sales and Marketing Insights

Attribution is broken, and Jay and Daniel are here to call it out.

This episode dives into why marketers rely too much on dashboards, how long buying cycles mess with data, and why the last-click model is misleading at best.

Daniel shares how adding a simple “Where did you hear about us?” question changed everything. Jay explains why the best companies sit in on sales calls and focus on actual revenue, not spreadsheet battles.

And, they both agree: marketing attribution isn’t a math problem. It’s an alignment problem.

This Bathroom Break is a spicy take on a not-so-sexy topic. Get ready to rethink your whole reporting setup. 

Follow Jay:

LinkedIn: ⁠https://www.linkedin.com/in/schwedelson/⁠

Podcast: Do This, Not That

Follow Daniel:

YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter: ⁠https://www.twitter.com/Dmurr68⁠

LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠

Sign up for The Marketing Millennials newsletter:

⁠www.workweek.com/brand/the-marketing-millennials⁠

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com