247. Transforming for growth
Inside the Strategy Room
Driving Profitable Growth in Transformation
This chapter explores the essential metrics for measuring growth within organizations, with a focus on achieving profitable rather than just numerical growth. It reveals characteristics of successful 'growth outperformers' and emphasizes the importance of integrating growth with organizational transformation. Key behaviors such as external orientation, strategic partnerships, and data-driven decision-making are highlighted as vital for fostering innovation and competitive advantage.
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