#119 The Unusual Path to Make a Billion $ Men's Health Startup — Numan CEO (Sokratis Papafloratos)
Big Picture Medicine
Innovative Marketing in Health Tech
This chapter explores innovative marketing strategies used by a health tech company, emphasizing the need to move beyond traditional approaches to capture audience interest and build trust. It discusses the importance of performance marketing, the role of television advertising in a digital landscape, and how distinct brand messaging can foster consumer engagement. The speakers highlight the ethical responsibility of managing investor funds while balancing charismatic leadership with integrity in a healthcare context.
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