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The Business of Content with Simon Owens
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The Best Analogue for the Pay Wall
Shutterstock is, you go on line, you gol search for guy on phone. You see a bunch of images of a guy on a phone, all of which have water marks. You click on one of those ter water marks, you go to shutter stock. Shutter stock, ok, you got some options. You can download this one image for x dollars, or you can upgrade to subscription and get all the images you want. And that's effectively what we did. We try to give you both from an esio perspective, and from a sort of first value, first experience perspective. It's obviously much more complex in terms of the testing we do to see where exactly the
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