Transforming Engagement: The Role of Marketing Software

“AI and agentic marketing is at the top of the list” as the next growth catalyst for customer engagement, Salesforce Marketing Cloud Chief Steve Hammond tells Bloomberg Intelligence, flagging the company’s move to deploy autonomous, context-aware agents that personalize outreach in milliseconds. In this Tech Disruptors episode, Hammond sits down with BI senior technology analyst Anurag Rana to explore how Salesforce’s Marketing Cloud unifies data across sales, service and commerce. He also discusses the role of AI-powered agents and real-time personalization, and why integrated, trust-centric customer data positions marketers for resilience through economic cycles.