The Importance of Brand Voice and Last Impressions

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Digital Marketing Consultant, Founder & CMO of Mongoose Media, Lauren Petrullo. Lauren Petrullo is a seasoned marketing professional with a rich background that includes working at the Walt Disney Company. Her journey brought her to Orlando, where she founded Mongoose Media, a digital marketing agency specializing in SEO and Facebook ads. The agency works with individuals, brands, and companies across various industries, including e-commerce and hospitality, helping them increase their traffic and scale their businesses. According to Lauren, Pinterest is an underutilized channel offering a unique brand opportunity. With its large user base and longer life decay for posts, Pinterest attracts individuals not present on other social media platforms. Lauren shared that they have seen success with non-obvious brands on Pinterest, such as mechanics and education programs, which was a surprising revelation. One of the most insightful parts of the conversation was when Lauren shared the lessons she learned from Disney that she applied to her business. She emphasized the importance of the last impression, drawing parallels with the parking experience at Disney's Magic Kingdom. Lauren advises businesses to have a speed lead initiative and maintain touchpoints with leads to differentiate themselves from competitors.

Key Points from the Episode:

• Overview of Mongoose Media and its services
• Importance of diversifying traffic sources
• The potential of Pinterest as a marketing channel
• Trends in marketing
• Benefits of living and doing business in Central Florida
• The strategic location of Mongoose Media in Orlando
• Lessons learned from Disney and their application to business
• Importance of the last impression in capturing leads
• Advice on maintaining touchpoints with leads

About Lauren Petrullo:

Lauren Petrullo is a dynamic individual with a multifaceted identity as a wife, friend, sister, and devoted dog mom. Renowned as a "destruction queen" in digital marketing, Lauren boasts over ten years of experience, bringing forth her analytical prowess and creativity to breathe life into digital strategies. Having collaborated with Fortune 500 brands, she is recognized for her candid approach, fearlessly providing brutally honest assessments of existing assets. Lauren believes in the power of transparent conversations, asserting that genuine interactions pave the way for successful conversions. As part of Mongoose Media, Lauren navigates the challenges of the post-iOS era, tackling disruptions caused by Flock and iOS 15 in the advertising landscape. Lauren is driven to share love through time, resources, and more. Lauren Petrullo's journey is a testament to her commitment to reshaping outdated systems and ensuring marketing efforts lead to meaningful conversions.

About Mongoose Media:

Mongoose Media, headquartered in Orlando, FL, is a data-driven digital marketing agency specializing in global online customer acquisition for food and beauty brands. With a strategic focus on social media, the agency excels in brand building, leveraging platforms like Facebook, Google, and Pinterest to ensure effective conversion and long-term customer awareness. Distinguished as an agency partner with major platforms, including Facebook, Google, Snap, Pinterest, and Bing, Mongoose Media possesses a robust network. Additionally, the agency holds technology agency partnerships with Klaviyo, Shopify, and ManyChat, underscoring its commitment to cutting-edge tools and platforms. Through a comprehensive approach that spans social media presence, conversion optimization, and forward-thinking customer engagement, Mongoose Media stands out as a critical player in the dynamic landscape of digital marketing.

Tweetable Moments:

6:30 - “If you're not on Pinterest and you're in the obvious category of DIY and beauty and food related stuff, you're missing out because your audience expects you there.” 9:35 - “If you can leverage in different tools so that what you're providing is layered in with data, which is layered in with human intervention, you can get a product that is likely going to be more IP protected.” 12:15 - “The last impression they have of you is that you're just another fill in the blank, because there was no touchpoint.”

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Links Mentioned in this Episode:

Want to learn more? Check out Mongoose Media at https://universalaccountingschool.com/ Check out Mongoose Media on LinkedIn at https://www.linkedin.com/company/mongoosemedia/ Check out Mongoose Media on Facebook at https://www.facebook.com/MongooseMediaLLC/ Check out Mongoose Media on Twitter at https://twitter.com/MongooseMediaUS Check out Mongoose Media on Instagram at https://www.instagram.com/mongoosemedia.us/ Check out Lauren Petrullo on LinkedIn at https://www.linkedin.com/in/laurenpetrullo/ Check out Lauren Petrullo on Instagram at https://www.instagram.com/laurenepetrullo/ Check out Lauren Petrullo on Twitter at https://twitter.com/LaurenEPetrullo Check out Lauren Petrullo on Facebook at https://www.facebook.com/Lauren.E.Petrullo Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

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