The evolution of buyer behavior and the key pillars of a modern demand gen strategy | Megan Bowen at Demand Conf 2024 (by Skale)
Stacking Growth | The B2B Marketing Podcast
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Transitioning from Legion to Denangen in a Business Setting
The chapter delves into the process of shifting from Legion to Denangen in a business context, emphasizing the importance of analyzing CRM and marketing data, evaluating historical opportunities, and implementing effective programs. It outlines steps such as closing measurement gaps, optimizing demand capture, and creating a robust demand strategy, while also discussing the concept of stacking growth for continued success through scaling programs and expanding the customer base.
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