
S4 E1: Rare Beauty’s Brilliance/Aesop is for the Rich/Improving the Checkout Process
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How to Sell Sharma Brands
Today, I won't even talk to a celebrity brand if it's obvious that they're just the face slapped on and they do a quarterly photo shoot. That level of integration between the celebrity and the brand is like what makes these companies hundreds of millions of dollars. There was this brand called Luxy Hair built by a couple named Alex and Mimi icon. They have another business called the five minute journal right now which is huge.
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