I'm Sending My Photos to a Different Company, I Accept That Reality

Sontow: Apple went back to like, first principles, what's the best way to do this right? And they discounted and ignored user expectations. We've had an expectation that cloud services are going to have access to our stuff for years now. People already have an expectation of oll things work. Sontow: It took a long time to get people used to paying subscriptions for their software. But we're getting there where people have an increasing willingness to pay them.