2min chapter

The Knowledge Project with Shane Parrish cover image

#143 Andrew Wilkinson: Building an Empire

The Knowledge Project with Shane Parrish

CHAPTER

Is Your Unconscious Mind Driving Your Behavior?

Your unconscious mind is waigh more powerful than your conscious mind, and is driving your behavior most of the time. Just creating these little incentives for yourself can be incredibly effective. And so what i have had to do in my personal life is turn on screen time on my phone and give my wife the past code not having ice cream in the house. I feel like a alcoholic or something when it comes to these stimulous devices.

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