Worklife with Adam Grant cover image

The dangers of identity capitalism with Jia Tolentino

Worklife with Adam Grant

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The Struggle for Authenticity in Identity Capitalism

This chapter examines the pressures of identity capitalism and the quest for personal branding in today's society. It highlights the tension between authenticity and the calculated strategies often employed for career success, stressing the need for genuine engagement over superficial image projection. Through personal reflections and insights, the discussion advocates for prioritizing true self-expression and aligning professional pursuits with core values.

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