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How to Navigate a Failing Business
I think people want the outcome, which is ads running, but they don't want to sit and work it out. I actually met one of these guys who was a he was an FD financial director who'd been brought into a failing company. He was just working like 15 hour days but loved it. Absolutely ate it up. And he was just going from company to company that was exactly that. It was in like distress. Well, just totally unfazed by things, by bad news. Just being dropped into a burning building and expected to like, think a cake. But if in six months time, you've built all this and you understand how it all works and you've learned the