
613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand
The My Wife Quit Her Job Podcast With Steve Chou
 00:00 
Launching Without Pre‑Sales or an Influencer Strategy
Steve asks whether Cristina used pre-orders; she reveals she launched with no list or presales and relied on SEO, organic discovery, and founder-led TikTok.
 Play episode from 16:29 
 Transcript 


