The My Wife Quit Her Job Podcast With Steve Chou cover image

613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand

The My Wife Quit Her Job Podcast With Steve Chou

00:00

Launching Without Pre‑Sales or an Influencer Strategy

Steve asks whether Cristina used pre-orders; she reveals she launched with no list or presales and relied on SEO, organic discovery, and founder-led TikTok.

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