IRobot to Emotional?

I think there are a lot of similarities between the organizations in terms of you know we're working robotics strong R&D capabilities and like getting it to work technically but also factor in human computer interaction human machine interaction components. I think iRobot went on a journey and it started before I got there and I was there for for part of that as well of kind of shifting into being more consumer user focused, which is very much what emotional is doing right now. The complexity of our product development processes even more complex when we factor in that we work with partners like lift and uber who control say like the ride hailing app component and then we're joint venture with Hyundai so Hyundai is working