Today we’re joined by Jay Clouse, founder of Creator Science, which is a platform with a membership, community, courses, a podcast, newsletter and more. Jay has scaled his media business to over $50k a month, while studying the best creators in the business. Creator Science was born out of a newsletter Jay started in 2017 which has grown to over 50k subs, then a podcast in 2019 which has millions of downloads and in 2023 he built his YouTube channel to 60k subs.

In this episode we break down his revenue split, how he’s doubled the business for 2 years running, how he provides value in $3,000 a year membership and what processes he’s put in place to create so much content to drive a thriving creator business.

Timestamps:

00:00 Intro
03:02 Why Pat Flynn bought Jay's community
06:06 Being an early Circle user
07:42 From product manager to content creator
09:39 The 7 year overnight success
11:36 Jay's revenue breakdown
16:36 Structuring the creator membership - The Lab
20:13 Jay's approach to Churn
23:51 The content side of Jay's business
28:13 Focusing on one platform vs publishing everywhere
29:47 The machine behind the content production
33:38 What is the most impactful content platform
35:41 Advice to people starting out
40:10 Jay's plans for 2024
43:38 Life outside of work
47:24 Favorite podcasts
49:00 Favorite books
49:44 Favorite creators

As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.

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