Exploring Successful Content Strategies and Community Building in Tech | 6min snip from "Tech Finance" with Sasha Orloff: B2B Fintech | AI

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E24: The ROI of Storytelling: Camille Ricketts (ex-Notion, FRR, Tesla)on Content as a Business Driver

"Tech Finance" with Sasha Orloff: B2B Fintech | AI | Finance Tech

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Exploring Successful Content Strategies and Community Building in Tech

This chapter explores the changing dynamics of content creation and community building in the tech industry, focusing on successful examples like Figma and Stripe. The speakers emphasize the importance of understanding the audience and delivering valuable insights, while discussing the inception of First Round Review as a resource for startup founders.

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In this episode, Sasha Orloff sits down with Camille Ricketts, former Co-Head of Marketing at Notion, Editor of First Round Review and Elon’s comms manager at Tesla, to talk about the ROI of content as a growth driver. Camille, currently a partner at XYZ Venture Capital, played a key role in persuading Sasha years ago to invest in content as a revenue channel. In this episode she shares her invaluable insights from her roles at Notion, Tesla, and First Round Review. Tune in to hear Camille’s compelling arguments for CEOs and VPs about the strategic value of content marketing. This is a must-listen for founders, finance leaders, and anyone eager to leverage content for growth.

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LINKS:

https://www.linkedin.com/in/camillericketts/

XYZ: https://www.xyz.vc/

X/SOCIAL:

@sashaorloff

@camillericketts

TIMESTAMPS:

(00:00) Episode Preview

(00:58) Conversation with Camille Ricketts

(02:11) Camille's journey at Notion

(04:34) Content as a measurable growth strategy

(12:00) Effective use of testimonials and case studies