Do You Know What the Real Comparable Is?

Customer interviews are a good way to find out what your real differentiators are. A lot of start ups will tell me their big differentiator is they're supereasy to use. If you have people in the room that are dealing with customers day and day out, they'll tell you tho say, oh, yea ad when we talk to customers we say, how you doing this town they say, spread sheets. It's an interesting discussion to have with the team, but usually the team knows already.

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