In 2011, Lauryn Evarts Bosstick was in college and looking for a community. When a sorority came knocking, Lauryn turned to blogging instead, asking herself the questions every entrepreneur asks: How can I create this and do it better? After 3 years of blogging 7 days a week, Lauryn built Skinny Confidential into a community and a full-time business.

Today, The Skinny Confidential brand garners more than 2 million monthly impressions, and the podcast currently boasts more than 90 million downloads. In addition, Lauryn, alongside her partner Michael, launched a podcast incubator called Dear Media, which focuses on women's voices and narratives.

Listen to Nathan discuss with Lauryn and Michael about:

How Lauryn built a loyal following as a college student
The early days of podcasting and how it's evolved
Launching the HIM & HER spinoff podcast
Launching their first branded product
Strategies to focus on your core audience
Why they've never missed a bi-weekly show
Lauryn's book The Skinny Confidential's Get the F*ck Out of the Sun
Starting their podcast incubator and identifying talent
And much more media business advice…

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.

Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...

For more Foundr content, follow us on your favorite platform:

Making Sense: Sight unseen

Unexplainable

Intro

The AI-powered Podcast Player