The Purpose of Business Beyond Profit

Simon Sinek is an inspirational speaker and author of the bestselling book, “Start With Why: How Great Leaders Inspire Everyone to Take Action.” In this TED Talks Daily Book Club interview, with host Elise Hu, Simon reflects on his message 15 years later and explains why it’s important to stay true to your why, both in the short- and long-term. He also tells us how to identify purpose-driven leaders and shares actionable steps you can take to find your own why.

The TED Talks Daily Book Club series features TED speakers discussing their latest books and exploring their ideas beyond the page. Stay tuned to our feed for more interviews like this one and for special live book club events open exclusively to TED members. 

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