#401: How to Use Ultrasonic Storytelling in the Manufacturing Industry
Business of Story
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A.B.T.A.B Testing - Is There a Common Noun?
A.B.T. works because regardless of the culture, regardless of the language you're communicating with the homo sapien, and we believe that same brain sets up problem resolution. We tested this with Trimble, who has been around since I think, mid 1970s, they are very large software as a service provider to the heavy construction industry. A common denominator when you use the A.B.t. that translates across all cultures, in all languages. It's not as much about content, but about the order of that content.
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