187: The Importance of Account Planning
The Predictable Revenue Podcast
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Are You Doing Account Planning Right?
The word account planning is sometimes a dirty word as you talk to people in the field. The very best account reps and AEs are doing account planning and they're doing it and they're generating revenue off of it. So go run a series of plays to introduce your customers to your products that have no revenue tied to it. You have a way and a prayer going in, but you have something pretty unique to talk about that has an ROI story for that client. And I promise you it'll turn into revenue.
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