UglyDoll’s David Horvath on Building a Massive, Long-term Brand l Overpriced JPEGs #150
The Carly P Reilly Show
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The Power of Conjunction and Association
The first store to sell Giant Robot magazine was in Los Angeles 22 years ago. The power of juxtaposition and association, you know, is a big part of what makes this work so successful for the company. "People have to be able to discover you in these places that they already care about," he says.
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