i spent two days in jenifer lopezs closet. We were focusing on something we call brandyana. And brandyan a is really the essence of what makes your brand unique. The result has been pretty good, because we launched a collection of it was jeniphilopas and mark antony,. It's called a detar directo retail deal, and was builled at the time as the largest celebrity deal ever done. So a lot of success for jenifer in her branding story.

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