i spent two days in jenifer lopezs closet. We were focusing on something we call brandyana. And brandyan a is really the essence of what makes your brand unique. The result has been pretty good, because we launched a collection of it was jeniphilopas and mark antony,. It's called a detar directo retail deal, and was builled at the time as the largest celebrity deal ever done. So a lot of success for jenifer in her branding story.
Bernt is arguably the world’s leading expert in celebrity brand development, brand management, licensing & distribution, and monetization having contributed to the successful launches of brands for clients including Jennifer Lopez, Adam Levine, Nicki Minaj and many others. The brands he has worked with have generated over $6 billion dollars in global sales.
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