2min chapter

This Week in Startups cover image

Amazon to lay off 10K employees, FTX saga update, Shopify's reverse AR platform & more | E1612

This Week in Startups

CHAPTER

The Self-Tanner Is the Thing

This is the thing about art direction as a tip for founders. I'm criticizing that art because it looks dystopian and crazy to me. But you never know, they could have done the right thing and tried five different versions of that imagery. Mm hmm. Got the most click throughs. So that's what you need to understand. Go out on that limb. Gen Z probably likes it better than us boomers. All right. That's enough. Great show.

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