Is There a Levit Talent?

"We hear these stories, and again, they're so counterintuitive that eventually we're like, wel maybe the reason is she actually had an advantage from being outside the field," he says. "And then you look at the actual data, and it's not true at all." His sister started a business where she would buy big jugs of fragrance oils, and sell them at a mark up of 30 or forty times. She only could do that because she understood the needs of the people in this industry,. And number two, because she had a reputation and was in the right place to market it.