Finding the Right First Customer for Your Startup

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This chapter explores the critical process of identifying and engaging with the initial customer for a startup. It emphasizes the importance of selecting customers who are facing urgent problems and already seeking solutions, as they are more likely to trust and engage with the startup. The narrative delves into building close relationships with these customers, providing tailored solutions, and leveraging their success to attract more clients.

Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you don't understand what the job of your first customer segment is, you'll likely pick a customer incapable of doing it. Your first customer has a unique responsibility that no other customer will have - you need to choose them carefully.

Conversely, if you choose the right first customer, you'll set yourself up for serious growth.

We go through the five characteristics your first customer needs, give a preview of what your successful startup will look like, and help a listener find the first customer for their Myers Briggs startup.

Byldd
Tacklebox
Getting Real (museum curator reference)
Everyman Espresso (☕️ 🐐)

Timestamps

00:27 First Time Entrepreneurs vs. Second Time Entrepreneurs
03:20 The Idea: Personality-Based Management
06:29 Why You, Why At All, Why Now
08:55 Byldd
09:55 The Story of Your Successful Startup
15:35 The Five Necessary First Customer Characteristics
16:41 Characteristic One: Pain
21:51 Characteristic Two: The Knowledge Spectrum
25:43 Characteristic Three: Measurement
28:24 Characteristic Four: Influence
29:48 Characteristic Five: Frequency
31:45 The End