Phone Conversation Elements and Objection Strategies

In the rapidly changing landscape of sales, it's crucial to keep up-to-date with the best techniques for success. 

On this episode, Collin Stewart sat down with Drew Kluender, Senior Inside Sales Rep at Orum, to discuss the nuanced art of sales, specifically over the phone. From building a foolproof cold-calling script to mastering the art of objection handling, this in-depth conversation offers a treasure trove of insights for SDRs at every stage of their career.

Highlights include: How do you break down a cold-call script? (0:40), What if they say no? (9:53), How to add value after the accusation audit (11:33), “We’re currently using [competition], and it’s working fine” (22:18), and more…

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